Kate Allan

The online diary of Kate Allan, author

Saturday, February 12, 2005

The future of book marketing?

It seems to be official. Books are more sexy than sliced bread. (Thanks Maili for the heads up.)

I've been surfing to see if I can find anything like this concept in the book world - i.e. marketing books not just by the usual title / author / blurb / cover / price combo, but actually selling some more product benefits.

What did I find? Well, nothing on so large a scale. So huzzah for Penguin for stepping outside the box.

Sites where groups of authors have got together have a lot of potential, but so often just end up like this. There is nothing more on the first page than a few book covers of the latest releases. Where is the interest? What can a reader learn here they can't on amazon? Where is the incentive to click-thru and read more?

There should probably be more of this kind of thing, where books with a similar theme are marketed together.

This or this are the kind of websites which are interesting.

Books are entertainment, so start entertaining me, and I'm more likely to buy your book!

1 Comments:

  • At 4:52 pm, Blogger McVane said…

    I fully agree with everything you said. Spot on, Kate!

    BTW, I had no idea that Ray Bradbury is still alive. I'm mortified. His web site is fantastic, though. Well designed. Thanks for the heads up. :)

     

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